Martin Treu Lecture

Selected date

Wednesday February 1

Selected time

7:00 PM  –  8:30 PM

The Neon Museum presents

Selling with Signs

Las Vegas and the Placemaking Power of Commercial Streetscapes

Lecture by Martin Treu

Wednesday, February 1, 2017

7:00-8:30 pm

At the Ne10 Building at 300 Las Vegas Blvd North

Free admission

Book signing will take place after the lecture.


The Neon Museum's 2017 Scholar in Residence, Martin Treu, will discuss how the iconic signs of Las Vegas developed in relation to the American commercial landscape as a whole. Using examples from the Neon Museum's sign collection, as well as his own vast library of images, Treu will explore place-defining business signs as well as influential, thematic commercial design throughout America--with the Las Vegas Strip seen as a culmination or crescendo of a decades-long trend in design. Treu will also be signing copies of his book, Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors.


  • No backpacks, camera bags, or large bags are allowed.  
  • ABSOLUTELY no video recording.
  • Photography is strictly for personal use only.  We allow guests to bring one camera and one attached lens.  No additional photography equipment is permitted (ie: tripods, monopods, reflectors, etc.) 
  • ADA service animals are the only animals permitted.

The Times of the Signs series is generously sponsored by CenturyLink.

Times of the Signs programs bring illuminating lectures, panel discussions, presentations or performances to the community. 


The Neon Museum is a 501(c)3 nonprofit dedicated to reclaiming, restoring and remembering one of Las Vegas’ greatest treasures- its neon signs.