The Neon Museum presents
Selling with Signs
Las Vegas and the Placemaking Power of Commercial Streetscapes
Lecture by Martin Treu
Wednesday, February 1, 2017
7:00-8:30 pm
At the Ne10 Building at 300 Las Vegas Blvd North
Free admission
Book signing will take place after the lecture.
The Neon Museum's 2017 Scholar in Residence, Martin Treu, will discuss how the iconic signs of Las Vegas developed in relation to the American commercial landscape as a whole. Using examples from the Neon Museum's sign collection, as well as his own vast library of images, Treu will explore place-defining business signs as well as influential, thematic commercial design throughout America--with the Las Vegas Strip seen as a culmination or crescendo of a decades-long trend in design. Treu will also be signing copies of his book, Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors.
The Times of the Signs series is generously sponsored by CenturyLink.
Times of the Signs programs bring illuminating lectures, panel discussions, presentations or performances to the community.
The Neon Museum is a 501(c)3 nonprofit dedicated to reclaiming, restoring and remembering one of Las Vegas’ greatest treasures- its neon signs.